roswell farmers and artisans market

I managed the Roswell Farmers and Artisans Market in Roswell, Georgia for the 2017 season. We opened each Saturday from April to October. As manager, I coordinated the vendors, events, and logistics of a weekly seasonal market. I created and maintained RFAM's marketing and perform community and government outreach. My job was to support local farmers, artisans, and the public by facilitating a local food economy.

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at the market

RFAM is unique in its dedication to local food and handicrafts. Each of the vendors (with a few exceptions {fair-trade coffee from Africa}) make or grow their product within 100 miles of Roswell.

 
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Flier

My work as manager extended to marketing and advertising. This is a chop flier I made to hand out while tabling and at the market. One of my goals as manager was to create a recognizable brand - starting out with consistent colors, fonts, and symbols.

Pie day

This event marketing image needed to convey loads of important information while drawing the eye and emphasizing date and time. I hand-painted the pies.

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It was important to participate in the community and have our community participate; I worked with several local organizations and held special events like yoga classes, boot camp, and cooking demonstrations.

It was important to participate in the community and have our community participate; I worked with several local organizations and held special events like yoga classes, boot camp, and cooking demonstrations.

Coordinating social media marketing meant being a photographer, graphic designer, and copywriter, all rolled into one. A sample Instagram post on the left, an event ad I designed on the right.