COMMUNITY FARMERS MARKETS
For the 2018-2019 growing seasons, I’m managing the Ponce City Farmers Market, a market of the non-profit Community Farmers Markets. Ponce City Farmers Market is a seasonal weekly market on the BeltLine rail trail. I coordinate all staff, vendors, local businesses and organizations, including Georgia Tech, Big Brother Big Sister, Jamestown, and Mailchimp. As manager I also curate weekly newsletters and social media output. Since the end of 2018, I’ve also been designing marketing materials, including a sponsorship package, flyers, Soofa signs, posters, etc.
The mission of Community Farmers Markets is to develop a local food infrastructure for long term sustainability and meaningful community impact. Our purpose is to preserve, root, and grow a diverse local food culture by maintaining an authentic space for all people to share community, fair food, and healthy lifestyles while providing a sustainable living for producers who steward the earth.
As a reflection of this mission, my job includes outreach and community work in addition to event management and marketing. I've been able to visit our participating farms, attend community meetings, and table at local events. I also design and manage outreach events to promote the market, such as gourmet dinner pop-ups, dog ice cream socials, and Lunch and Learns (serving food + chats) at local offices. Working for CFM also means volunteering at fabulous community events like Lady Locavores and the Tour de Farm.
Finally, I’ve been co-managing our Crop Cycle project, a new farmers market on wheels. This project involves cart design, logistical management, decoration design and hand-painting.
roswell farmers and artisans market
I managed the Roswell Farmers and Artisans Market in Roswell, Georgia for the 2017 season. We opened each Saturday from April to October. As manager, I coordinated the vendors, events, and logistics of a weekly seasonal market. I created and maintained RFAM's marketing and perform community and government outreach. My job was to support local farmers, artisans, and the public by facilitating a local food economy. Coordinating social media marketing meant being a photographer, graphic designer, and copywriter, all rolled into one.